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The Top 50: Greener than Ever!

By Tom Branna and Melissa Meisel

Every year when we put together The Top 50, our annual look at the leading U.S.-based companies in the household and personal products industry, we search for overriding trends that can tie many of these seemingly disparate companies together. In previous years, the emphasis was on mergers and aquisitions. As you'll soon read, M&A is alive and well in the industry, but this year, the big news is on going green. Nevermind that no one is quite sure what that means—companies are emphasizing an array of green solutions to attract customers to their products. For example, Clorox acquired Burt's Bees and rolled out Green Works, a line of environmentally-friendly cleaning products; S.C. Johnson acquired Caldrea and Colgate opened a manufacturing facility that makes toothpaste faster than ever but at the same time, uses less water, energy and materials. Industrial and institutional cleaning companies are emphasizing their green solutions too. On the following pages, you'll find out how Johnson Diversey, State and other I&I companies are rolling out products with a more environmentally-friendly profile.
  
Acquisitions, of course, continue to get plenty of coverage in The Top 50. At press time, Huish was said to be in talks to acquire the North American laundry detergent business of Unilever. In April, Coty sold the Del pharmaceuticals business to Church & Dwight. And last year, Energizer became a major player in the sun care segment with the acquisition of Playtex Products, which owned the Banana Boat and Hawaiian Tropic brands.
   
Companies come and go, but some things remain constant in The Top 50—such as Procter & Gamble remaining No. 1 on our list as it has since we started compiling The Top 50 in 1978. Rounding out the top 10  this year are: Colgate-Palmolive, S.C. Johnson, Estée Lauder, Avon, Johnson & Johnson, Access Business Group, Ecolab, Coty and Johnson Diversey. New companies on our list include Energizer, Dermalogica and Tupperware.
   
A brief word on our ranking system. When two companies have the same annual sales, they share that number. That's why this edition of The Top 50 ends at No. 49 with a tie between Blistex and H2O Plus.
   
We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our ranking, as well as anything else that appears in Happi. Be sure to read our August issue, which includes The International Top 30, our article on the largest manufacturers of household and personal products with corporate headquarters outside the U.S.

The Top 50

1. Procter & Gamble Cincinnati, OH $55.7 billion
2. Colgate-Palmolive New York, NY $11.9 billion
3. S.C. Johnson Racine, WI $7.5 billion
4. Estée Lauder New York, NY $7 billion
5. Avon New York, NY $6.9 billion
6. Johnson & Johnson New Brunswick, NJ $6.6 billion
7. Access Business Group Ada, MI $5.6 billion
8. Ecolab St. Paul, MN $5.4 billion
9. Coty New York, NY $3.3 billion
10. Johnson Diversey Sturtevant, WI $3.1 billion
 
11. Limited Brands Columbus, OH $3 billion
12. Mary Kay Dallas, TX $2.4 billion
13. Clorox Oakland, CA $2.2 billion
14. Sara Lee Chicago, IL $2 billion
15. Church & Dwight Princeton, NJ $1.8 billion
16. Alberto-Culver Melrose Park, IL $1.5 billion
17. Revlon New York, NY $1.4 billion
18. Blyth Greenwich, CT $1.1 billion
18. Elizabeth Arden Miramar, FL $1.1 billion
20. Huish Salt Lake City, UT $1.0 billion
 
21. Yankee Candle South Deerfield, MA $737 million
22. Tupperware Orlando, FL $719 million
23. Schering-Plough Kenilworth, NJ $584 million
24. Zep Atlanta, GA $565 million
25. Markwins City of Industry, CA $540 million
26. Jafra Westlake Village, CA $520 million
27. John Paul Mitchell Systems Beverly Hills, CA $516 million
28. Bare Escentuals San Francisco, CA $511 million
29. Nu Skin Provo, UT $498 million
30. Chattem Chattanooga, TN $423 million
 
31. OPI North Hollywood, CA $400 million
32. Del Labs Uniondale, NY $360 million
33. Combe White Plains, NY $330 million
34. Prestige Brands Irvington, NY $326 million
35. WD-40 Company San Diego, CA $307 million
36. Phoenix Brands Stamford, CT $300 million
37. Energizer St. Louis, MO $270 million
38. Liz Claiborne New York, NY $220 million
39. American International Los Angeles, CA $185 million
40. Turtle Wax Chicago, IL $180 million
 
41. Parlux Fort Lauderdale, FL $153 million
42. Philosophy Phoenix, AZ $150 million
43. Herbalife Los Angeles, CA $144 million
44. Dermalogica Carson, CA $140 million
45. Gojo Akron, OH $125 million
45. State Cleveland, OH $125 million
47. Spartan Maumee, OH $115 million
48. Obagi Long Beach, CA $102 million
49. Blistex Oak Brook, IL $100 million
49. H2O Plus Chicago, IL $100 million


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